News
Releases
KEEP AMERICA BEAUTIFUL PARTNERS WITH THE WIRELESS ALLIANCE FOR 2007 GREAT AMERICAN CLEANUP™
Boulder, Colorado – November 7, 2006 – The Wireless Alliance, a leading cell phone recycling company, announced today a partnership with Keep America Beautiful to facilitate the recycling of wireless waste for their 2007 Great American Cleanup™.
Keep America Beautiful’s Great American Cleanup™ is the nation’s largest annual community improvement program with over 30,000 clean-up, green-up and fix-up events in over 15,000 communities throughout the United States, involving 2.3 million volunteers.
“Keep America Beautiful’s Great American Cleanup™ is a large and diverse program, and we wanted to work with an established cell phone recycling company that maintains a zero-waste policy and recycles according to national and local EPA laws,” said Gail Cunningham, Managing Director of Keep America Beautiful’s Great American Cleanup™. “Our educational partners play an important role in our outreach, and we’re very selective about who we choose to work with. The Wireless Alliance’s knowledge and cell phone recycling reputation made this an easy choice.”
The Wireless Alliance works with manufacturers, wireless carriers, recyclers and non-profit organizations to collect, reuse, resell and recycle cellular equipment. Since 2002, The Wireless Alliance has diverted more than 300 tons of wireless equipment from landfills.
“It’s an honor to be selected as a partner by Keep America Beautiful,” said Peter Schindler, President of The Wireless Alliance. “We’re looking forward to helping Keep America Beautiful build awareness about cell phone recycling during the 2007 Great American Cleanup and throughout the year. Together we will keep our environment free of wireless waste.”
“The downside of rapid advances in cell phone technology is the impact that used or obsolete phones have on the waste stream,” said G. Raymond Empson, President of Keep America Beautiful. “Through our partnership with The Wireless Alliance we can provide consumers with timely opportunities, resources and information that help them to make responsible choices in the proper disposal of their wireless phone equipment.”
About The Wireless Alliance
Headquartered in Boulder, Colorado, The Wireless Alliance works with recyclers, wireless carriers, and non-profit organizations to collect, reuse and recycle cellular equipment. All equipment is repurposed in a zero waste manner. The Wireless Alliance has reclaimed over 300 tons of wireless equipment from landfills, contributing to a cleaner and safer environment. For more information on The Wireless Alliance call us at (303) 543-7477 or visit us at www.thewirelessalliance.com.
About Keep America Beautiful
Keep America Beautiful is a national nonprofit public education organization dedicated since 1953 to engaging individuals to take greater responsibility for improving their local community environments. For half a century, Keep America Beautiful has been the nation’s leading community improvement organization successfully implementing an effective, systematic strategy for reducing waste, preventing litter and beautifying communities nationwide. The Great American Cleanup™ is the organization's signature program that mobilizes millions of volunteers to improve their communities through hands-on participation. For more information, visit www.kab.org.
CU-Boulder Begins Cell Phone Recycling Through Environmental Center
And The Wireless Alliance
Feb. 20, 2006
The University of Colorado Environmental Center's Recycling Program
is partnering with The Wireless Alliance to help establish the university's
first permanent cell phone recycling program.
Campus recycling kiosks will serve as collection sites for students
who want to dispose of old cell phones in an environmentally conscious
manner and money raised in the recycling campaign will benefit various
student organizations within the University of Colorado's Student
Union, or student government, according to Jack DeBell of CU's Recycling
Services.
The Boulder-based Wireless Alliance works with manufacturers, wireless
carriers, recyclers and non-profit organizations to collect, reuse,
resell and recycle cellular equipment. Since 2002, The Wireless Alliance
has reclaimed more than 300 tons of wireless equipment from landfills.
As part of the campus program, CU Recycling and The Wireless Alliance
will place two cell phone recycling kiosks in prominent locations
on campus. One kiosk will be housed in the food court at the University
Memorial Center and the other will be rotated throughout various
sites on- and off-campus.
The discarded phones will be sold to The Wireless Alliance and repurposed,
reused or recycled. Money raised through the recycling program will
go to community development projects. In addition, the mobile kiosk
will be available for various student groups to place information,
on a temporary basis, supporting a spectrum of fundraising efforts.
"Cell phone recycling is a win-win-win proposition and meets
our 'triple bottom line' mission," said DeBell, referring to
programs that are financially sound, environmentally friendly and
that benefit student groups with fund raising. Student groups are
encouraged to apply to use the kiosks by contacting the recycling
program in UCSU's Environmental Center.
According to the Ridgewood, N.J., based market research group Student
Monitor, 95 percent of college students own a cell phone and are
estimated to change handsets about every 18 months. Wireless phone
components contain lead, arsenic and other hazardous toxins that
can leach into the environment through landfill decomposition.
One discarded cell phone and its battery can contaminate as much
as 40,000 gallons of groundwater or a lake covering 26 acres, according
to the environmental organization Basel Action Network. Recycling
keeps old cell phones out of landfills and the environment.
"We are really looking forward to working with the CU Recycling
Program to implement its first cell phone recycling program," said
Peter Schindler, founder and president of The Wireless Alliance,
and a CU graduate. "At the Wireless Alliance all cell phones,
batteries and accessories are recycled according to national and
local EPA laws," said Schindler. "We maintain a zero-waste
policy requiring that all materials produced as a result of our business
activities are reused or recycled."
In May 2005, CU Recycling teamed with The Wireless Alliance to produce
a campuswide consumer electronics round-up, bringing in 20 tons of
electronics equipment for recycling or reuse in schools around the
state.
In April 2005, CU-Boulder was one of three universities nationwide
to receive the Higher Education Recycling Leadership Award from Dell.
CU was selected because of its commitment to leadership in the areas
of technology innovation, environmental sustainability and campus
community recycling.
CU Recycling is widely regarded as one of the nation's leading campus
programs and has been recognized as an innovative leader by local
and national organizations and committees. For more information,
visit http://www.colorado.edu/recycle or call (303) 492.8307. For
more information on The Wireless Alliance, visit http://www.thewirelessalliance.com
or call (303) 543-7477.
Contact:
Jon Newman, (303) 543-7477 jon@thewirelessalliance.com
Jack DeBell, (303) 492-8307 debell@colorado.edu
Bluegrass Cellular and The Wireless Alliance Partner to Launch Wireless
Phone Recycling Program
BOULDER, Colo., October 31, 2005 – Bluegrass Cellular, a locally
owned and operated wireless carrier headquartered in Elizabethtown,
Ky, has partnered with The Wireless Alliance (TWA), a wireless phone
recycling and repurposing company based in Boulder, Colo., to bring
wireless phone recycling programs to all 13 Bluegrass Cellular retail
outlets in Kentucky.
The wireless phone recycling program creates
a platform and process for Bluegrass Cellular retail outlets to collect
old wireless phones from consumers. Those phones are then shipped
to The Wireless Alliance for recycling or repurposing.
“Wireless phone components contain lead, arsenic, mercury,
and other hazardous toxins that leach into our environment through
landfill decomposition. Reusing, repurposing and recycling old wireless
phones keeps them out of our landfills and contributes to the well-being
of the Earth,” said Peter Schindler, CEO of The Wireless Alliance. “The
Wireless Alliance ensures that all cell phones, batteries and accessories
are recycled according to national and local EPA laws. We maintain
a zero-waste policy requiring that all materials produced as a result
of our business activities are reused or recycled.”
The program
will be available at all Bluegrass Cellular retail locations.
About
The Wireless Alliance
The Wireless Alliance works with manufacturers, wireless carriers,
recyclers and non-profit organizations to collect, reuses/resells
and recycle cellular equipment. All equipment is repurposed in
a zero waste, environmentally-conscious manner. Since 2002, The
Wireless Alliance has reclaimed over 300 tons of wireless equipment
from landfills, contributing to a cleaner and safer environment.
For more information on The Wireless Alliance call us at 303-543-7477.
About Bluegrass Cellular
Bluegrass Cellular, Inc. is headquartered in Elizabethtown, Kentucky
and has 18 company owned/operated retail locations and over 42
authorized agents located throughout Central Kentucky to serve
your wireless needs. For additional information on Bluegrass Cellular
or the products and services they offer, visit their web site at
http://www.bluegrasscellular.com or call 1-800-928-CELL.
Media Contact:
Sarah Johnson
The Wireless Alliance
303-362-1458
April 25, 2005
CU Environmental Center Wins Dell Award
Announces Free Computer Round-Up
The CU Environmental Center’s recycling program has teamed
with Dell Computer to hold an old computer round-up for personal
(non-CU) computers. CU students, faculty, staff and alumni are invited
to participate and should bring identification proving affiliation
with the University.
The Computer Round-Up is scheduled for Friday,
May 6 from 12pm-6pm, Saturday, May 7 from 10am-6pm and Sunday, May
8 from 10am-3pm in the Williams Village Parking lot on Baseline Rd.
(on the north side of Williams Village).
This no-charge collection
event will accept all brands of computers and peripherals, including
computers, monitors, printers, scanners, keyboards, mice, laptops
and more. Cell phones and chargers will also be accepted. No TV’s,
copy machines, or other electronics will be accepted. Attendees are
encouraged to remove all data.
Using projections from previous computer
round-up around the country, the CU round-up is expected to collect
10-20 tons of computers and peripherals. A portion of these materials
are expected to be reusable and will be donated to one or two non-profit
agencies.
The university community generates significant quantities
and types of computers and peripherals. The University's Property
Management department is responsible for managing state-owned computer
equipment. However, personal computers owned by students, faculty,
staff, and alumni are not subject to requirements for proper recycling
or disposal. Using EPA estimates, there could be as many as 27 tons
of computers, monitors, printers, and other peripherals from this
segment of the university community.
Dell Computer has provided partial
funding for the event to CU-Boulder as part of its Higher Education
Recycling Leadership Award. CU is one of three universities nationwide
to receive this award and funding. CU was selected because of its
commitment to leadership in the areas of technology innovation, environmental
sustainability and campus community recycling.
Jack DeBell, Director of CU Recycling and organizer of the event,
credits student demand as a major factor in Dell’s decision.
“Dell is among a growing number of manufacturers recognizing
students’ preference for environmentally-sound and socially-just
products. It’s exciting to work with companies like Dell who
balance the planet and its people with profit,” he said.
Dell
initiated the awards program to raise awareness of responsible product
end-of-life options, keep computers out of landfills, empower colleges
with a model for successful campus collection events and educate
college students – the next generation of leaders – about
responsible computer recycling.
According to Olivia Kirby, a CU student intern working on the project, “This
electronic revolution that has been increasing at a fast pace is
about to hit the landfills, then our groundwater and this is something
we do not want to happen.”
This event is expected to garner
local and national media attention regarding the environmental, social,
and financial needs to properly manage our electronic waste. The
Wireless Alliance, a company that repurposes old cell phones, is
co-sponsoring the event with Dell. It is estimated over 125 million
cell phones will be discarded in the U.S. this year and hopes to
retrieve as many from Boulder as possible.
For more information contact CU Recycling (303) 492-8307 or visit
its website: www.colorado.edu/recycle.
|