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KEEP AMERICA BEAUTIFUL PARTNERS WITH THE WIRELESS ALLIANCE FOR 2007 GREAT AMERICAN CLEANUP™

Boulder, Colorado – November 7, 2006 – The Wireless Alliance, a leading cell phone recycling company, announced today a partnership with Keep America Beautiful to facilitate the recycling of wireless waste for their 2007 Great American Cleanup™.

Keep America Beautiful’s Great American Cleanup™ is the nation’s largest annual community improvement program with over 30,000 clean-up, green-up and fix-up events in over 15,000 communities throughout the United States, involving 2.3 million volunteers.

“Keep America Beautiful’s Great American Cleanup™ is a large and diverse program, and we wanted to work with an established cell phone recycling company that maintains a zero-waste policy and recycles according to national and local EPA laws,” said Gail Cunningham, Managing Director of Keep America Beautiful’s Great American Cleanup™. “Our educational partners play an important role in our outreach, and we’re very selective about who we choose to work with. The Wireless Alliance’s knowledge and cell phone recycling reputation made this an easy choice.”

The Wireless Alliance works with manufacturers, wireless carriers, recyclers and non-profit organizations to collect, reuse, resell and recycle cellular equipment. Since 2002, The Wireless Alliance has diverted more than 300 tons of wireless equipment from landfills.

“It’s an honor to be selected as a partner by Keep America Beautiful,” said Peter Schindler, President of The Wireless Alliance. “We’re looking forward to helping Keep America Beautiful build awareness about cell phone recycling during the 2007 Great American Cleanup and throughout the year. Together we will keep our environment free of wireless waste.”

“The downside of rapid advances in cell phone technology is the impact that used or obsolete phones have on the waste stream,” said G. Raymond Empson, President of Keep America Beautiful. “Through our partnership with The Wireless Alliance we can provide consumers with timely opportunities, resources and information that help them to make responsible choices in the proper disposal of their wireless phone equipment.”

About The Wireless Alliance

Headquartered in Boulder, Colorado, The Wireless Alliance works with recyclers, wireless carriers, and non-profit organizations to collect, reuse and recycle cellular equipment. All equipment is repurposed in a zero waste manner. The Wireless Alliance has reclaimed over 300 tons of wireless equipment from landfills, contributing to a cleaner and safer environment. For more information on The Wireless Alliance call us at (303) 543-7477 or visit us at www.thewirelessalliance.com.

About Keep America Beautiful

Keep America Beautiful is a national nonprofit public education organization dedicated since 1953 to engaging individuals to take greater responsibility for improving their local community environments. For half a century, Keep America Beautiful has been the nation’s leading community improvement organization successfully implementing an effective, systematic strategy for reducing waste, preventing litter and beautifying communities nationwide. The Great American Cleanup™ is the organization's signature program that mobilizes millions of volunteers to improve their communities through hands-on participation. For more information, visit www.kab.org.

CU-Boulder Begins Cell Phone Recycling Through Environmental Center And The Wireless Alliance

Feb. 20, 2006

The University of Colorado Environmental Center's Recycling Program is partnering with The Wireless Alliance to help establish the university's first permanent cell phone recycling program.

Campus recycling kiosks will serve as collection sites for students who want to dispose of old cell phones in an environmentally conscious manner and money raised in the recycling campaign will benefit various student organizations within the University of Colorado's Student Union, or student government, according to Jack DeBell of CU's Recycling Services.

The Boulder-based Wireless Alliance works with manufacturers, wireless carriers, recyclers and non-profit organizations to collect, reuse, resell and recycle cellular equipment. Since 2002, The Wireless Alliance has reclaimed more than 300 tons of wireless equipment from landfills.

As part of the campus program, CU Recycling and The Wireless Alliance will place two cell phone recycling kiosks in prominent locations on campus. One kiosk will be housed in the food court at the University Memorial Center and the other will be rotated throughout various sites on- and off-campus.

The discarded phones will be sold to The Wireless Alliance and repurposed, reused or recycled. Money raised through the recycling program will go to community development projects. In addition, the mobile kiosk will be available for various student groups to place information, on a temporary basis, supporting a spectrum of fundraising efforts.

"Cell phone recycling is a win-win-win proposition and meets our 'triple bottom line' mission," said DeBell, referring to programs that are financially sound, environmentally friendly and that benefit student groups with fund raising. Student groups are encouraged to apply to use the kiosks by contacting the recycling program in UCSU's Environmental Center.

According to the Ridgewood, N.J., based market research group Student Monitor, 95 percent of college students own a cell phone and are estimated to change handsets about every 18 months. Wireless phone components contain lead, arsenic and other hazardous toxins that can leach into the environment through landfill decomposition.

One discarded cell phone and its battery can contaminate as much as 40,000 gallons of groundwater or a lake covering 26 acres, according to the environmental organization Basel Action Network. Recycling keeps old cell phones out of landfills and the environment.

"We are really looking forward to working with the CU Recycling Program to implement its first cell phone recycling program," said Peter Schindler, founder and president of The Wireless Alliance, and a CU graduate. "At the Wireless Alliance all cell phones, batteries and accessories are recycled according to national and local EPA laws," said Schindler. "We maintain a zero-waste policy requiring that all materials produced as a result of our business activities are reused or recycled."

In May 2005, CU Recycling teamed with The Wireless Alliance to produce a campuswide consumer electronics round-up, bringing in 20 tons of electronics equipment for recycling or reuse in schools around the state.

In April 2005, CU-Boulder was one of three universities nationwide to receive the Higher Education Recycling Leadership Award from Dell. CU was selected because of its commitment to leadership in the areas of technology innovation, environmental sustainability and campus community recycling.

CU Recycling is widely regarded as one of the nation's leading campus programs and has been recognized as an innovative leader by local and national organizations and committees. For more information, visit http://www.colorado.edu/recycle or call (303) 492.8307. For more information on The Wireless Alliance, visit http://www.thewirelessalliance.com or call (303) 543-7477.

Contact:
Jon Newman, (303) 543-7477 jon@thewirelessalliance.com
Jack DeBell, (303) 492-8307 debell@colorado.edu

 


Bluegrass Cellular and The Wireless Alliance Partner to Launch Wireless Phone Recycling Program

BOULDER, Colo., October 31, 2005 – Bluegrass Cellular, a locally owned and operated wireless carrier headquartered in Elizabethtown, Ky, has partnered with The Wireless Alliance (TWA), a wireless phone recycling and repurposing company based in Boulder, Colo., to bring wireless phone recycling programs to all 13 Bluegrass Cellular retail outlets in Kentucky.

The wireless phone recycling program creates a platform and process for Bluegrass Cellular retail outlets to collect old wireless phones from consumers. Those phones are then shipped to The Wireless Alliance for recycling or repurposing.

“Wireless phone components contain lead, arsenic, mercury, and other hazardous toxins that leach into our environment through landfill decomposition. Reusing, repurposing and recycling old wireless phones keeps them out of our landfills and contributes to the well-being of the Earth,” said Peter Schindler, CEO of The Wireless Alliance. “The Wireless Alliance ensures that all cell phones, batteries and accessories are recycled according to national and local EPA laws. We maintain a zero-waste policy requiring that all materials produced as a result of our business activities are reused or recycled.”

The program will be available at all Bluegrass Cellular retail locations.

About The Wireless Alliance
The Wireless Alliance works with manufacturers, wireless carriers, recyclers and non-profit organizations to collect, reuses/resells and recycle cellular equipment. All equipment is repurposed in a zero waste, environmentally-conscious manner. Since 2002, The Wireless Alliance has reclaimed over 300 tons of wireless equipment from landfills, contributing to a cleaner and safer environment. For more information on The Wireless Alliance call us at 303-543-7477.

About Bluegrass Cellular
Bluegrass Cellular, Inc. is headquartered in Elizabethtown, Kentucky and has 18 company owned/operated retail locations and over 42 authorized agents located throughout Central Kentucky to serve your wireless needs. For additional information on Bluegrass Cellular or the products and services they offer, visit their web site at http://www.bluegrasscellular.com or call 1-800-928-CELL.

Media Contact:
Sarah Johnson
The Wireless Alliance
303-362-1458


April 25, 2005

CU Environmental Center Wins Dell Award
Announces Free Computer Round-Up

The CU Environmental Center’s recycling program has teamed with Dell Computer to hold an old computer round-up for personal (non-CU) computers. CU students, faculty, staff and alumni are invited to participate and should bring identification proving affiliation with the University.

The Computer Round-Up is scheduled for Friday, May 6 from 12pm-6pm, Saturday, May 7 from 10am-6pm and Sunday, May 8 from 10am-3pm in the Williams Village Parking lot on Baseline Rd. (on the north side of Williams Village).

This no-charge collection event will accept all brands of computers and peripherals, including computers, monitors, printers, scanners, keyboards, mice, laptops and more. Cell phones and chargers will also be accepted. No TV’s, copy machines, or other electronics will be accepted. Attendees are encouraged to remove all data.

Using projections from previous computer round-up around the country, the CU round-up is expected to collect 10-20 tons of computers and peripherals. A portion of these materials are expected to be reusable and will be donated to one or two non-profit agencies.

The university community generates significant quantities and types of computers and peripherals. The University's Property Management department is responsible for managing state-owned computer equipment. However, personal computers owned by students, faculty, staff, and alumni are not subject to requirements for proper recycling or disposal. Using EPA estimates, there could be as many as 27 tons of computers, monitors, printers, and other peripherals from this segment of the university community.

Dell Computer has provided partial funding for the event to CU-Boulder as part of its Higher Education Recycling Leadership Award. CU is one of three universities nationwide to receive this award and funding. CU was selected because of its commitment to leadership in the areas of technology innovation, environmental sustainability and campus community recycling.
Jack DeBell, Director of CU Recycling and organizer of the event, credits student demand as a major factor in Dell’s decision.

“Dell is among a growing number of manufacturers recognizing students’ preference for environmentally-sound and socially-just products. It’s exciting to work with companies like Dell who balance the planet and its people with profit,” he said.

Dell initiated the awards program to raise awareness of responsible product end-of-life options, keep computers out of landfills, empower colleges with a model for successful campus collection events and educate college students – the next generation of leaders – about responsible computer recycling.
According to Olivia Kirby, a CU student intern working on the project, “This electronic revolution that has been increasing at a fast pace is about to hit the landfills, then our groundwater and this is something we do not want to happen.”

This event is expected to garner local and national media attention regarding the environmental, social, and financial needs to properly manage our electronic waste. The Wireless Alliance, a company that repurposes old cell phones, is co-sponsoring the event with Dell. It is estimated over 125 million cell phones will be discarded in the U.S. this year and hopes to retrieve as many from Boulder as possible.

For more information contact CU Recycling (303) 492-8307 or visit its website: www.colorado.edu/recycle.

 

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Did you know...
It is estimated that over 125 million wireless phones will be discarded this year! Wireless phones can be redistributed, refurbished or recycled - almost every part of a wireless phone is recyclable! Recycling your phone costs you nothing and contributes to the well-being of our planet.